[1]
2026. The Effects of Personal Branding, Content Quality, and Digital Interaction on Audience Engagement: The Mediating Role of Parasocial Closeness on Windah Basudara’s Youtube Channel. JIMU (JURNAL ILMIAH MANAJEMEN UBHARA). 8, 2 (Oct. 2026), 50–70. DOI:https://doi.org/10.31599/ean07g28.