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2026. The Influence of Taste, Flavor Variety, and Price on Purchasing Decisions for Jago Mobile Coffee on Jalan Guru Mughni, South Jakarta. JIMU (JURNAL ILMIAH MANAJEMEN UBHARA). 8, 2 (Oct. 2026), 83–102. DOI:https://doi.org/10.31599/hzp5vy54.