The Effect of Digital Marketing Strategy and Technology-Based Human Resource Development on Online Business Competitiveness with Digital Innovation as a Mediating Variable Among Generation Z Entrepreneurs in Bogor City. JIMU (JURNAL ILMIAH MANAJEMEN UBHARA), [S. l.], v. 8, n. 1, p. 102–114, 2026. DOI: 10.31599/0q1tw598. Disponível em: https://ejurnal.ubharajaya.ac.id/index.php/JIMU/article/view/5366.. Acesso em: 4 may. 2026.