The Effects of Personal Branding, Content Quality, and Digital Interaction on Audience Engagement: The Mediating Role of Parasocial Closeness on Windah Basudara’s Youtube Channel. JIMU (JURNAL ILMIAH MANAJEMEN UBHARA), [S. l.], v. 8, n. 2, p. 50–70, 2026. DOI: 10.31599/ean07g28. Disponível em: https://ejurnal.ubharajaya.ac.id/index.php/JIMU/article/view/6056.. Acesso em: 15 oct. 2026.