Price Discounts as the Strongest Predictor of Customer Loyalty: The Roles of Service Quality and Online Reviews in the Entertainment Industry. JIMU (JURNAL ILMIAH MANAJEMEN UBHARA), [S. l.], v. 8, n. 2, p. 71–82, 2026. DOI: 10.31599/a6enz442. Disponível em: https://ejurnal.ubharajaya.ac.id/index.php/JIMU/article/view/6059.. Acesso em: 15 oct. 2026.