The Effect of Digital Marketing Strategy and Technology-Based Human Resource Development on Online Business Competitiveness with Digital Innovation as a Mediating Variable Among Generation Z Entrepreneurs in Bogor City. JIMU [Internet]. 2026 Apr. 27 [cited 2026 May 4];8(1):102-14. Available from: https://ejurnal.ubharajaya.ac.id/index.php/JIMU/article/view/5366