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The Effects of Personal Branding, Content Quality, and Digital Interaction on Audience Engagement: The Mediating Role of Parasocial Closeness on Windah Basudara’s Youtube Channel. JIMU [Internet]. 2026 Oct. 14 [cited 2026 Oct. 15];8(2):50-7. Available from: https://ejurnal.ubharajaya.ac.id/index.php/JIMU/article/view/6056