The Influence of Taste, Flavor Variety, and Price on Purchasing Decisions for Jago Mobile Coffee on Jalan Guru Mughni, South Jakarta. JIMU [Internet]. 2026 Oct. 14 [cited 2026 Oct. 15];8(2):83-102. Available from: https://ejurnal.ubharajaya.ac.id/index.php/JIMU/article/view/6101