Edukasi Unsur Strategi Pemasaran Dalam Pengembangan Usaha Sayur Hidroponik

Authors

  • Budi Satria Fakultas Bisnis dan Ilmu Sosial; Universitas Dian Nusantara
  • Dhian Tyas Untari Bhayangkara Jakarta Raya University
  • Timorora Sandha Perdhana Fakultas Psikologi; Universitas Bhayangkara Jakarta Raya
  • Fata Nidaul Khasanah Fakultas Ilmu Komputer; Universitas Bhayangkara Jakarta Raya https://orcid.org/0000-0002-1179-3814
  • Tulus Sukreni Fakultas Teknik; Universitas Bhayangkara Jakarta Raya
  • Prasojo Prasojo Fakultas Ilmu Komunikasi; Universitas Bhayangkara Jakarta Raya

DOI:

https://doi.org/10.31599/jabdimas.v5i2.1204

Keywords:

Agro Business , Hydroponics, Marketing

Abstract

The focus in this article is the development of a hydroponic vegetable business. The hydroponic system is well known by the public, in addition to the relatively easy system and application of this system, the grower does not interact with the soil, the hydroponic system is also one of the implementations of the agricultural intensification system. Because the planting rack can be made with a multilevel system, so that with a small area, it can produce quite a lot of plants. The problem faced by hydroponic farmers is the marketing system. Often hydroponic farmers with home scales still have difficulty in marketing their products, the problems are more or less as follows; 1) The operational cost of hydroponic plants is relatively expensive, this affects the selling price. While the general public at the vegetable craftsman only knows conventional vegetables, where the operational costs are relatively cheap and are sold at low prices. So often hydroponic vegetable products cannot compete in price. 2) The market for hydroponic vegetables is in supermarkets, but hydroponic farmers on a home scale with small and relatively unstable production capacity find it difficult to enter supermarkets. These two things are the basis of this writing, which is expected to be a reference for hydroponic farmers in order to optimize existing market opportunities.

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Author Biographies

Budi Satria, Fakultas Bisnis dan Ilmu Sosial; Universitas Dian Nusantara

Fakultas Bisnis dan Ilmu Sosial; Universitas Dian Nusantara

Dhian Tyas Untari, Bhayangkara Jakarta Raya University

Fakultas Ekonomi dan Bisnis; Universitas Bhayangkara Jakarta Raya

Timorora Sandha Perdhana, Fakultas Psikologi; Universitas Bhayangkara Jakarta Raya

Fakultas Psikologi; Universitas Bhayangkara Jakarta Raya

Fata Nidaul Khasanah, Fakultas Ilmu Komputer; Universitas Bhayangkara Jakarta Raya

Fakultas Ilmu Komputer; Universitas Bhayangkara Jakarta Raya

Tulus Sukreni, Fakultas Teknik; Universitas Bhayangkara Jakarta Raya

Fakultas Teknik; Universitas Bhayangkara Jakarta Raya

Prasojo Prasojo, Fakultas Ilmu Komunikasi; Universitas Bhayangkara Jakarta Raya

Fakultas Ilmu Komunikasi; Universitas Bhayangkara Jakarta Raya

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Published

2022-06-29

How to Cite

Satria, B. ., Untari, D. T., Perdhana, T. S. ., Khasanah, F. N. ., Sukreni, T. ., & Prasojo, P. (2022). Edukasi Unsur Strategi Pemasaran Dalam Pengembangan Usaha Sayur Hidroponik. Jurnal Pengabdian Kepada Masyarakat UBJ, 5(2), 105–114. https://doi.org/10.31599/jabdimas.v5i2.1204

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Section

Articles