BodyShaming Measuring Tool on Instagram Users

Abstract

This study aims to develop and test the validity of bodyshaming measuring tools based on the theory described in the book "The Fat Pedagogy Reader: Challenging Weight-Based Oppression Through Critical Education". The measure consists of 15 items designed to identify and analyze the bodyshaming experience among Instagram social media users. A total of 200 Instagram users participated in the study. The discriminatory power test showed that all 15 items were valid and reliable for measuring the phenomenon of bodyshaming. The results of this study show that the measurement tool is able to describe the uniqueness of the measurement in accordance with the characteristics of Instagram users, who tend to be actively involved in sharing and receiving visual feedback related to their physical appearance. The development of this measuring tool makes an important contribution in understanding the dynamics of bodyshaming on social media and offers critical insights for educational interventions in addressing weight-based bullying