Strategi Pengembangan Pasar Wisata Pendidikan Di Renzo Edupark Sukabumi

Authors

  • Dhian Tyas Untari Fakultas Ekonomi dan Bisnis; Universitas Bhayangkara Jakarta Raya
  • Erik Saut H Hutahaean Fakultas Psikologi; Universitas Bhayangkara Jakarta Raya
  • Fata Nidaul Khasanah Fakultas Ilmu Komputer; Universitas Bhayangkara Jakarta Raya
  • Adi Fahrudin Fakultas Psikologi; Universitas Bhayangkara Jakarta Raya
  • Tiara Anggita Perdini Fakultas Psikologi; Universitas Persada Indonesia YAI
  • Erwan Mulyanto Lembaga Penelitian, Pengabdian Masyarakat, dan Publikasi; Universitas Bhayangkara Jakarta Raya

DOI:

https://doi.org/10.31599/0xvyk946

Keywords:

Marketing, Tourism, Sukabumi, West Java

Abstract

One of the educational tourist destinations in Sukabumi is Renzo Edupark. Renzo Edupark is in Cibadak Sukabumi, in the Dynamix Forest area or used to be called Holcim Education Forest. In its development, developing a marketing strategy is very important to maintain the sustainability of Renzo Edupark as a leading educational tourism destination in Sukabumi. This type of research is qualitative descriptive research. The object of this research is Renzo Edupark which is located in Cibadak District, Sukabumi. Data collection techniques were carried out through observation and interviews. The type of data used is primary data in the form of interviews with management and consumers. Apart from that, this research also uses secondary data obtained from literature studies through journals and books. The data analysis technique used in this research is the IFAS (Internal Strategic Factors Analysis Summary) dan EFAS (External Strategic Factors Analysis Summary) matrices, grand matrices and SWOT analysis (Strength, Weakness, Opportinity, Threats).

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Author Biographies

  • Dhian Tyas Untari, Fakultas Ekonomi dan Bisnis; Universitas Bhayangkara Jakarta Raya

    Fakultas Ekonomi dan Bisnis; Universitas Bhayangkara Jakarta Raya

  • Erik Saut H Hutahaean, Fakultas Psikologi; Universitas Bhayangkara Jakarta Raya

    Fakultas Psikologi; Universitas Bhayangkara Jakarta Raya

  • Fata Nidaul Khasanah, Fakultas Ilmu Komputer; Universitas Bhayangkara Jakarta Raya

    Fakultas Ilmu Komputer; Universitas Bhayangkara Jakarta Raya

  • Adi Fahrudin, Fakultas Psikologi; Universitas Bhayangkara Jakarta Raya

    Fakultas Psikologi; Universitas Bhayangkara Jakarta Raya

  • Tiara Anggita Perdini, Fakultas Psikologi; Universitas Persada Indonesia YAI

    Fakultas Psikologi; Universitas Persada Indonesia YAI

  • Erwan Mulyanto, Lembaga Penelitian, Pengabdian Masyarakat, dan Publikasi; Universitas Bhayangkara Jakarta Raya

    Lembaga Penelitian, Pengabdian Masyarakat, dan Publikasi; Universitas Bhayangkara Jakarta Raya

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Published

2023-12-07

How to Cite

Strategi Pengembangan Pasar Wisata Pendidikan Di Renzo Edupark Sukabumi. (2023). Jurnal Kajian Ilmiah, 23(4), 341-348. https://doi.org/10.31599/0xvyk946