Strategi Pengembangan Pasar Wisata Pendidikan Di Renzo Edupark Sukabumi
DOI:
https://doi.org/10.31599/0xvyk946Keywords:
Marketing, Tourism, Sukabumi, West JavaAbstract
One of the educational tourist destinations in Sukabumi is Renzo Edupark. Renzo Edupark is in Cibadak Sukabumi, in the Dynamix Forest area or used to be called Holcim Education Forest. In its development, developing a marketing strategy is very important to maintain the sustainability of Renzo Edupark as a leading educational tourism destination in Sukabumi. This type of research is qualitative descriptive research. The object of this research is Renzo Edupark which is located in Cibadak District, Sukabumi. Data collection techniques were carried out through observation and interviews. The type of data used is primary data in the form of interviews with management and consumers. Apart from that, this research also uses secondary data obtained from literature studies through journals and books. The data analysis technique used in this research is the IFAS (Internal Strategic Factors Analysis Summary) dan EFAS (External Strategic Factors Analysis Summary) matrices, grand matrices and SWOT analysis (Strength, Weakness, Opportinity, Threats).
Downloads
References
Amirullah. (2015). Manajemen Strategi Teori Konsep Kerja. Mitra Wacana Media.
Hany, M. E. (2016). Analisis Strategi Pemasaran Menggunakan Matriks SWOT dan QSPM (Studi Kasus:Restoran WS Soekarno Hatta Malang). Industria: Jurnal Teknologi Dan Manajemen Agroindustri, 5(1), 46–53.
Hardiyanto, A. (2018). Analisis Strategi Pembangunan Desa Wisata di Sentra Pengrajin Keris. Jurnal Optimasi Sistem Industri, 11(1), 1–13.
Hery. (2018). Manajemen Strategik. KOMITMEN: Jurnal Ilmiah Manajemen, 1(2).
Khasanah, F. N., Perdhana, T. S., & Nurmanto, D. (2022). Hasil Keputusan Nilai Preferensi Metode Simple Additive Weighting Terhadap Rekomendasi Wisata Sejarah di Kepulauan Seribu. INFORMAL: Informatics Journal, 7(3), 185. https://doi.org/10.19184/isj.v7i3.35130
Kurniawan, D. A. (2019). Strategi Pengembangan Wisata Kampoeng Durian Desa Ngrogung Kecamatan Ngebel Ponorogo Melalui Analisis Matriks IFAS dan EFAS. Al-Tijarah, 5(2), 93–103.
Novianto, E. (2019). Manajemen Strategis. Deeepublish.
Oei, M. S. (2014). Usulan Alternatif Strategi PT. X Menggunakan Quantitative Strategic Planning Matrix (QSPM). Journal Graduate Unpar, 1(1), 1–12.
Putra, B. P. (2019). Perumusan Strategi Pemasaran Bali Ragam Busana Dengan Metode Quantitative Strategic Planning Matrix (QSPM). E-Proceeding of Engineering.
Putra, D. T. F., & Kurniawan, H. (2021). Potensi Ekonomi Wisata Bahari Masyarakat Pesisir; Studi Pengembangan Kawasan Wisata Di Kecamatan Gunung Kijang Kabupaten Bintan. Prosiding Seminar Nasional Perbatasan Dan Desa 2021, April, 22–33. https://ojs.umrah.ac.id/index.php/snpd/article/view/3299
Safitri, D. (2018). Penggunaan Quantitative Strategic Planning Matrix (QSPM) Untuk Penentuan Alternatif Strategi Prioritas Bisnis Tapis (Studi Pada UMKM Tapis Ruwa Jurai Bandar Lampung). Universitas Lampung.
Sedjati, R. S. (2015). Manajemen Strategis. Deepublish.
Sugiyono. (2019). Metode Kuantitatif, Kualitatif dan R&D. CV Alfabeta.
Supriadi, B. (2018). Pengembangan Ekowisata Poncokusumo melalui Grand Strategy Matrix Analysis. Jurnal Pariwisata Pesona, 3(2), 119–133. https://doi.org/10.26905/jpp.v3i2.2436
Untari, D. T. (2020). The Role of Information Technology in Promotion Strategy. Case in Taman Mini Indonesia Indah and Ragunan, Indonesia. Journal of Environmental Management and Tourism, 11(4). https://doi.org/https://doi.org/10.14505//jemt.11.4(44).20