Faktor-Faktor Daya Beli Dan Kepuasan Belanja Online Selama Pandemi Covid-19 Di Kalangan Milenial

Authors

  • Ribka Agustina Fakultas Ekonomi dan Bisnis; Universitas Bhayangkara Jakarta Raya
  • Dody Kurniawan Fakultas Ekonomi dan Bisnis; Universitas Bhayangkara Jakarta Raya
  • Bayu Seno Pitoyo Fakultas Ekonomi dan Bisnis; Universitas Bhayangkara Jakarta Raya

DOI:

https://doi.org/10.31599/14szaa26

Keywords:

Consumer Satisfaction, Product Price, Purchasing Power Ability, Service Quality, Trust

Abstract

The purpose of this study was to analyze product prices, service quality, and trust in the ability of the Jakarta Millennial community to shop online and shoppers during the Covid19 pandemic. This sample collector has 100 index statements with statement metrics that include variables that look at product prices, service quality, purchasing power and trust in satisfaction when shopping online during the Covid-19 pandemic at Shopee. Use a survey that asks the respondent 28 questions. Sampling by random sampling method using multiple linear regression method. The results show that fluctuations in product prices, service quality, and trust during the Covid19 pandemic simultaneously have a partial positive impact on the purchasing power and online shopping satisfaction of the Millennial community in Jakarta.

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Author Biographies

  • Ribka Agustina , Fakultas Ekonomi dan Bisnis; Universitas Bhayangkara Jakarta Raya

    Fakultas Ekonomi dan Bisnis; Universitas Bhayangkara Jakarta Raya

  • Dody Kurniawan, Fakultas Ekonomi dan Bisnis; Universitas Bhayangkara Jakarta Raya

    Fakultas Ekonomi dan Bisnis; Universitas Bhayangkara Jakarta Raya

  • Bayu Seno Pitoyo, Fakultas Ekonomi dan Bisnis; Universitas Bhayangkara Jakarta Raya

    Fakultas Ekonomi dan Bisnis; Universitas Bhayangkara Jakarta Raya

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Published

2024-05-13

Issue

Section

Articles

How to Cite

Faktor-Faktor Daya Beli Dan Kepuasan Belanja Online Selama Pandemi Covid-19 Di Kalangan Milenial. (2024). Jurnal Kajian Ilmiah, 22(2), 181-190. https://doi.org/10.31599/14szaa26