Memahami Organisasi Free West Papua Campaign Melalui Kampanye Dukungan Terhadap United Liberation Movement for West Papua (ULMWP) Tergabung Dalam Melanesian Spearhead Group (MSG)

Abstract

The Free West Papua Campaign is an organization that massively campaigns on social media Twitter and its website to garner support from the international community regarding Papuan independence, one of its efforts is to conduct campaigns in cyberspace with a narrative supporting the United Liberation Movement for West Papua (ULMWP) to become full member of the subregional organization MSGin the hope that this membership status can strengthen ULMWP's political maneuvering in bringing the issue of an independent Papua to the international level. The purpose of this study was to find out how the campaign carried out by the Twitter account @FreeWestPapua and how other Twitter users responded to the campaign. The research used is a qualitative research by juxtaposing the study of literature with data from social media Twitter and the freewestpapua.org. The results show that the Free West Papua Campaign uses ideologically or cause oriented campaigns and uses a campaign model in the form of a componential campaign. The response from Twitter users is more dominated by following instructions on hashtags rather than the message they want to convey.