Corporate Strategy To Strengthen Competitive Advantage Di PT Wisang Utama Mandiri Sidoarjo

Abstract

This study aims to analyze the internal and external conditions of PT Wisang Utama Mandiri, identify appropriate corporate strategies to strengthen competitive advantage, and formulate strategic initiatives for market expansion and sustainable growth. Data were analyzed using qualitative thematic analysis, SWOT Analysis, and Porter’s Five Forces. The findings show that the company has strengths in technical competence, experienced human resources, operational efficiency, occupational safety, customer relationships, service quality, project management, and digital capabilities. However, it faces market saturation, rising operating costs, intense competition, technological changes, economic uncertainty, and regulatory pressures. The results indicate that an integrated strategy combining operational efficiency, service differentiation, digital transformation, selective market expansion, and related diversification is appropriate. Developing renewable-energy and zero-carbon training and related technical services offers a promising opportunity to leverage existing capabilities, expand markets, and create new revenue sources for sustainable business growth.