Pemanfaatan Media Sosial dan Ecommerce sebagai Media Pemasaran Dalam Mendukung Peluang Usaha Mandiri Pada Masa Pandemi Covid 19

Abstract

The development of information technology in Indonesia increased rapidly from day to day. It is influenced by a variety of factors ranging from the expansion of Internet coverage area, increased Internet bandwidth, the latest use of Internet technology and communication that is faster and more efficient, the development of smart phones, the emergence of various kinds of social media and ecommerce, as well as the number of people who understand and actively use the Internet. Currently the role of information technology is influential in the economic world, especially in terms of online sales or known ecommerce. Partners in community service activities are a group of parents committee one private elementary school in Bekasi. The background of the partner has a side business that is done independently with various types of business such as food, clothing, laundry services, health and so forth. In the implementation of this type of business is likely to be still passive by waiting for orders from consumers and lack of utilization of social media and ecommerce in today's digital era. The proposed solution by conducting a training activity optimizing the use of smartphone devices by utilizing social media and ecommerce that exist as a media marketing in support of business opportunities in the past pandemic Covid 19. This activity aims to change the pattern of business actors from traditional marketing models to modern marketing models by utilizing digital information technology. By utilizing digital information technology it is expected that business activities are carried out able to increase profit margins, increasingly expanding market share, increased sales volume and marketing costs can be minimized. The results of the assessment showed that from the satisfaction side of the participants to the implementation of the activities of 4.4 continued to benefit from the activities of 4.5 and for the benefit of the material delivered by 4.4. Thus, the activities of the Community devotion were obtained an average value of 4.4 from the highest scale of 5.