Peran Digitalisasi Pelaku UMKM (Usaha Mikro Kecil dan Menengah) dalam mendukung Ketahanan Ekonomi di Masa Pandemi Covid-19 : Studi Kasus Pada Pedagang Kaki Lima (PKL) di Lima Wilayah DKI Jakarta
Keywords:
economic resilience; covid-19; digitization; street vendors; DKI JakartaAbstract
This study aims to analyze the role of digitalization in Micro, small, and medium enterprises (MSME), the mobile street traders (pedagang kaki lima/PKL) in order to have economic resilience that has an impact on national security. The approach taken is a quantitative method using primary data from a sample of 1409 street vendors in the 2021 DKI Jakarta PKL masterplan study spread across five areas of DKI Jakarta. The survey results show that street vendors, especially in the DKI Jakarta area, are still not optimally utilizing the marketplace in the form of digitizing online marketing. Further steps are needed regarding this problem for street vendors that involve all stakeholders, not only from the DKI Jakarta Provincial Government but also from other banking and private parties in realizing the role of digitizing street vendors which has an impact on national resilience in the economic sector.
Downloads
Published
Issue
Section
License
Please read and understand the copyright terms for submissions to this journal.
Copyright Notice
TheĀ Jurnal Keamanan NasionalĀ is under the Creative Commons Attribution 4.0 International (CC-BY 4.0) License, according to which:
1) Authors retain copyright and grant the journal the right to first publication, with the work simultaneously licensed under the Creative Commons Attribution (CC-BY 4.0) that allows the sharing of articles published with the acknowledgement of authorship and the initial publication in this journal.
2) The authors are authorized to make additional contracts separately for distribution of the version of the work published in this journal (for example, publication in an institutional repository or as a chapter of the book), as long as there is recognition of authorship and initial publication in this journal.
3) Authors are authorized and encouraged to publish and distribute their work online (for example, in institutional repositories or on their personal pages) at any time before or during the editorial process, as it increases the impact and reference of the published work.