Evaluation To Implementation of Customer Relationship Management in Scope of Social Media to Increase Interest Customer

Abstract

Through study This obtained findings about How implementation Customer Relationship Management (CRM) on social media Facebook and Instagram at PT. Pos Indonesia in the East Jakarta area which can. Increase satisfaction as well as interest from Customers. Research This is also oriented towards CRM effectiveness in do repair interaction between PT.Pos Indonesia with its customers through social media. PT.Pos Indonesia can also adapt his approach to segment customers , implementing relevant things​ use satisfaction its customers . From the research This can be identified various constraint like limitations source Power as well as use a number of feature For increase response customers . Effective CRM implementation give impacts that can increase loyalty customers and can used as material evaluation for PT.Pos Indonesia for repair management service to customer with increase efficiency in respond need customers. Research results This expected can give recommendation strategic for PT Pos Indonesia to optimize use of social media as effective CRM tools in increase interest and satisfaction Customers. Research This also provides benefit for other companies used as reference in implementing CRM on social media For build more relationship​ strong with customer.