Vol. 8 No. 2 (2026): Jurnal Ilmiah Manajemen Ubhara

Articles

• Strengthening Employee Mental Health through the Influence of Working Conditions, Workplace Well-Being, and Mediation on Sustainable Green HRM

  Kurniawan Prambudi Utomo, Ananto Krisna Wardhana, Riris Lestiowati, Rachmat Fadly, Aprilia Puspasari, Nanang Kohar

  1 - 16

  • Full Article

• The Influence of Cash on Delivery, "Double-Date" Sales Events, and Fear of Missing Out on Purchasing Decisions via TikTok Live Streaming

  Kurnia Ilahi, Fenisi Resty, Dini Elida Putri

  130 - 144

  • Full Article

• The Effect of Work-Life Balance, Career Development, and Work Engagement on Turnover Intention Among Generation Z Employees in South Tangerang

  Rozza Kurniasari, Laksono Edhi Lukito, Luthfi Nuraini

  40 - 49

  • Full Article

• The Effect of Work Life Balance, Psychological Capital, and Perceived Organizational Support on the Job Hopping (A Case Study of Generation Z  Employees in Tangerang City)

  Layly Nur Hidayati, Laksono Edhi Lukito, Luthfi Nuraini

  17 - 29

  • Full Article

• The Influence of Soft Skills, Hard Skills, and Digital Literacy on the Job Readiness of Generation Z Students at Syekh-Yusuf Islamic University

  Siti Nurfadhliyah, Bambang Mardisentosa, Hani Hasanah

  30 - 39

  • Full Article

• The Effects of Personal Branding, Content Quality, and Digital Interaction on Audience Engagement: The Mediating Role of Parasocial Closeness on Windah Basudara's Youtube Channel

  Dwi Maulina Maharani, Asep Ferry Bastian, Bagus Manunggal

  50 - 70

  • Full Article

• Price Discounts as the Strongest Predictor of Customer Loyalty: The Roles of Service Quality and Online Reviews in the Entertainment Industry

  Ryo Rafliandy, Joko Rianto, Rusbiansyah Perdana Kusuma

  71 - 82

  • Full Article

• The Influence of Taste, Flavor Variety, and Price on Purchasing Decisions for Jago Mobile Coffee on Jalan Guru Mughni, South Jakarta

  Mahrizal, Hidayat Syah, Wanda Yulia Utami

  83 - 102

  • Full Article

• The Effect of Influencer Endorsements, Tiktok Content, and Discount Prices, on Purchase Intention in Brand Make Over with Product Involvement as Mediation

  Gebrina Meitasari, Wanda Yulia Utami, Dede Irawan

  103 - 115

  • Full Article

• The Effect of Leadership Style, Work Motivation, and Work Environment on Employee Job Satisfaction at PT Colorpak Indonesia Tbk in Tangerang City

  Anggraeni Puspita Sari, Juwita Qadarsi, Ahmad

  116 - 129

  • Full Article