Pengaruh Marketing Mix Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Mujigae Resto Bekasi

Penulis

  • Budi Satria Fakultas Bisnis dan Ilmu Sosial; Universitas Dian Nusantara
  • Dhian Tyas Untari Fakultas Ekonomi dan Bisnis; Universitas Bhayangkara Jakarta Raya
  • Fata Nidaul Khasanah Fakultas Ilmu Komputer; Universitas Bhayangkara Jakarta Raya https://orcid.org/0000-0002-1179-3814

DOI:

https://doi.org/10.31599/sa7dp787

Kata Kunci:

Bekasi, Customer Satisfaction, Marketing Mix, Service Quality

Abstrak

This study aims to determine whether the marketing mix has an effect on consumer satisfaction at mujigae restaurants, whether service quality affects customer satisfaction at mujigae restaurants, and whether both have an effect on customer satisfaction at mujigae restaurants. The results obtained by the author in this study are for the marketing mix variable because the t count value is greater than t table (4.54 > 1.6648) and the significance value is less than 0.05 (0.000 < 0.05), it can be concluded that the marketing mix influences which is significant to customer satisfaction, for the service quality variable because the t value is greater than t table (5.99 > 1.6648) and the significance value is less than 0.05 (0.000 < 0.05), it can be concluded that service quality has a significant effect on customer satisfaction, and for the second effect because the calculated F value is greater than F table (73.193 > 3.11), and a significance value of 0.000 < 0.05, it can be concluded that the marketing mix and service quality have a positive and simultaneous effect on customer satisfaction.

Unduhan

Data unduhan tidak tersedia.

Biografi Penulis

  • Budi Satria, Fakultas Bisnis dan Ilmu Sosial; Universitas Dian Nusantara

    Fakultas Bisnis dan Ilmu Sosial; Universitas Dian Nusantara

  • Dhian Tyas Untari, Fakultas Ekonomi dan Bisnis; Universitas Bhayangkara Jakarta Raya

    Fakultas Ekonomi dan Bisnis; Universitas Bhayangkara Jakarta Raya

  • Fata Nidaul Khasanah, Fakultas Ilmu Komputer; Universitas Bhayangkara Jakarta Raya

    Fakultas Ilmu Komputer; Universitas Bhayangkara Jakarta Raya

Referensi

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Diterbitkan

2024-05-06

Terbitan

Bagian

Articles

Cara Mengutip

Pengaruh Marketing Mix Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Mujigae Resto Bekasi. (2024). Jurnal Kajian Ilmiah, 23(1), 23-32. https://doi.org/10.31599/sa7dp787