The Influence of Cash on Delivery, "Double-Date" Sales Events, and Fear of Missing Out on Purchasing Decisions via TikTok Live Streaming

Authors

  • Kurnia Ilahi Universitas Dharmas Indonesia
  • Fenisi Resty Universitas Dharmas Indonesia
  • Dini Elida Putri Universitas Dharmas Indonesia

DOI:

https://doi.org/10.31599/ztqtj550

Keywords:

Cash on Delivery, Sales Events, Fear of Missing Out, Purchasing Decision, Generation Z

Abstract

https://docs.google.com/document/d/1HScwx6eCRl_C7KRGizLcIaRFkypoJSGh/edit?usp=sharing&ouid=103275215052746586485&rtpof=true&sd=true

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Published

14-10-2026

Issue

Vol. 8 No. 2 (2026): Jurnal Ilmiah Manajemen Ubhara

Section

Articles

License

Copyright (c) 2026 JIMU (JURNAL ILMIAH MANAJEMEN UBHARA)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

The Influence of Cash on Delivery, "Double-Date" Sales Events, and Fear of Missing Out on Purchasing Decisions via TikTok Live Streaming. (2026). JIMU (JURNAL ILMIAH MANAJEMEN UBHARA), 8(2), 130-144. https://doi.org/10.31599/ztqtj550